Project Yellow Lightis a scholarship competition designed to bring about change. As an applicant you have one clear mission: create a video or billboard to encourage your friends to avoid distracted driving, specifically, texting while driving.
In addition to a scholarship, the winning video for both high school and college will be turned into an Ad Council PSA and distributed nationally to 1,600 TV stations. There is also the opportunity to create an ad for a radio spot, as well. The contest is open to high school juniors and seniors who will complete graduation requirements by or before July 31, 2017 or 2018; and college students who will still be attending school through July 2017. The winning applicants will receive a scholarship toward the school of their choice (college, university, junior college or technical school).
High School & College Prizes
Submissions are due by April 1